International marketing and communication actions contribute to positioning the Marca España tourism brand in the minds of existing visitors as well as potential visitors. In line with the Spain Tourism 2030 Strategy, Turespaña's marketing strategy is based on the clear objective of positioning Spain as a sustainable tourist destination in its economic, social, and environmental dimensions.Marketing and communication is one of the three main pillars of Turespaña's work, encompassing advertising campaigns, content creation, social media initiatives, search engine optimisation, influencer and other key opinion leaders (press), as well as the development of relationship marketing with consumers.
International advertising campaign
As part of its global advertising strategy, Turespaña will develop three types of campaigns with distinct objectives that cover the entire marketing funnel.
Campaign history
Since 1984, the image of the Spanish tourism brand has been associated with the famous Sol de Miró, the logo of Spanish tourism...
Digital marketing
The key objective of TURESPAÑA's digital marketing strategy is the re-positioning of Spain as an attractive tourist destination...
Influencer marketing
It is so important to offer our target audiences relevant content in the most impactful formats.
Turespaña advertising strategy
One of the most important tools of the Marketing Sub-directorate is advertising...
Content marketing strategy
The Sub-directorate of Foreign Marketing of tourism bases its content strategy on the creation...
Brand strategy
During the diagnostic phase of the development of Turespaña's Strategic Marketing Plan 2021-2024, an analysis was carried out...