Tenerife | 01 October 2024 - 03 October 2024

IV Turespaña Tenerife Convention

Everything changes again: Emerging technologies for a new tourism model

The IV Turespaña Convention was held on the island of Tenerife from October 1 to 3, 2024.The central theme of this fourth edition was the digitalisation of the tourism sector and the use of digital tools to develop new products and experiences for tourists, as well as to improve the management models of destinations and companies, guaranteeing effective sustainability.

Download the agenda of the Fourth Turespaña Convention 2024 (PDF)

Sessions

Opening ceremony - First speech 2 October 2024

Opening - PresentationOctober 2, 2024

Round table 1: How 2024 is going and prospects for 2025. A global visionOctober 2, 2024

Keynote. Tourism in the Spanish economy2 October 2024

Round Table 2: The challenge of digitalising marketing for tourism2 October 2024

Round Table 3: Digital Marketing in international markets. What's next?2 October 2024

Round table 4: Data, data and more data. What do we do with the data?2 October 2024

Artificial Intelligence Applied to Tourism2 October 2024

Presentation of the General Subdirectorate of Strategy and Services to the Tourism SectorOctober 2, 2024

Presentation of the General Sub-directorate of Foreign Marketing for Tourism2 October 2024

Presentation General Subdirectorate of Knowledge and Tourism StudiesOctober 2, 2024

Strategic markets: Germany, France, United Kingdom and United States2 October 2024

Strategic markets: Poland, Mexico and Colombia2 October 2024

Market presentations. Focus on Asia: China, Japan, Korea and Southeast Asia2 October 2024

Tenerife Smart Destination, an island that is transforming3 October 2024

Round table 5: The strategic transformation of the Spanish tourism model3 October 2024

Conversation: How do they do it in other destinations? A conversation between Spain and Italy3 October 2024

Round table 6: New tourism strategies3 October 2024

In first person: Best practices for tourist destinations 3 October 2024

Round table 7: What's cooking in the travel-tech start-up scene? 3 October 2024

Round table 8: Smart destination platform 3 October 2024

Presentation of the Fifth Turespaña Convention3 October 2024

Fourth Turespaña Convention - Closing ceremony3 October 2024

Summary of the event

Fourth Turespaña Convention - Conference summary

Fourth Turespaña Convention - Summary of the first day - 1 October

Fourth Turespaña Convention - Summary of the second day - 2 October

Fourth Turespaña Convention - Summary of the third day - 3 October

Interviews

Isabel Garaña

Deputy Director General of Strategy and Services to the Tourism Sector

Enrique Ruiz

Deputy Director General of Foreign Marketing for Tourism

Jorge Rubio

Deputy Assistant Director for Tourism Studies

Elvira Marcos

Councillor of Tourism (Miami)

Maria Llinares

Councillor of Tourism in Beijing

Fernando Villalba

Councillor of Tourism in Mexico

Alvaro Blanco

Councillor of Tourism (Berlin)

Magi Castelltort

Councillor of Tourism (New York)

Claudio Andrade

Warsaw Tourism Councillor

Jaime Alejandre

Tokyo Tourism Advisor

Partners

GF Hoteles | H10 | Hard Rock Hotel | Hotel Bahía del Duque | Hotel Suite Villa María
Hotel Cleopatra Palace | Hotel Mediterranean Palace | Mynd Adeje | Binter | Tivoli La Caleta
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